Corporate Social Responsibility is a booming concept worldwide and all corporates are shifting towards undertaking some Corporate Social Responsibility activities. Banks play a major role in the Corporate Social Responsibility sector, as they are the base of any loan for any corporate, hence, they have the control of the Corporate Social Responsibility activities of a firm. Banks do Corporate Social Responsibility activities within different disciplines. This study analyzes the effectiveness of Corporate Social Responsibility activities, along with the relation between the bank’s Corporate Social Responsibility activities and its profitability. Intensive interviews were conducted with Corporate Social Responsibility representatives/managers at the banks to get more in-depth information on the research variables -effectiveness and profitability- to enhance our understanding of the Corporate Social Responsibility sector in Egypt. The results indicate that there is a shift in the concept of CSR from philanthropy or just charity giving to sustainability, taking into consideration the economic, social, governance and environmental aspects of the society.


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date


Submission Date

May 2018

First Advisor

Taher, Ahmed

Committee Member 1

El Goully, Fatma

Committee Member 2

El Richani, Sarah


125 p.

Document Type

Master's Thesis


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Institutional Review Board (IRB) Approval

Approval has been obtained for this item


I would like to express my gratitude for those who contributed to the success of my thesis. I would like to express appreciation and gratefulness to Dr. Ahmed Taher for his support, enthusiasm, patience, and above all guidance throughout my thesis writing. I would like to thank my mother Soad Besharat, and my father Nabil Youssef for their endless support throughout my thesis; they motivated me to finish my thesis and accomplish my dreams. I would like to extend my gratefulness to my brother and best friend Youssef Nabil for his motivation. I would like to acknowledge all my friends and colleagues for their help, and support throughout my thesis writing. And I would like to thank my co-workers for their love, support, help, enthusiasm and encouragement to finish this mission. Also, special thanks to my special friend Sherif Seif (may his soul rest in peace) for supporting and motivating me through the hard times, when I was at the edge of giving up on everything. I would like to thank the readers of my thesis, Dr. Sarah El-Richani and Dr. Fatma El Goully. Thank you for taking the time and effort to review my paper and give me feedback. I am honored to have you as my thesis committee. I would like extend my thankfulness to Dr. Fatma for all her support and advice for my research, which were all very beneficial and added a lot for my thesis.