Corporate Social Responsibility is a booming concept worldwide and all corporates are shifting towards undertaking some Corporate Social Responsibility activities. Banks play a major role in the Corporate Social Responsibility sector, as they are the base of any loan for any corporate, hence, they have the control of the Corporate Social Responsibility activities of a firm. Banks do Corporate Social Responsibility activities within different disciplines. This study analyzes the effectiveness of Corporate Social Responsibility activities, along with the relation between the bank’s Corporate Social Responsibility activities and its profitability. Intensive interviews were conducted with Corporate Social Responsibility representatives/managers at the banks to get more in-depth information on the research variables -effectiveness and profitability- to enhance our understanding of the Corporate Social Responsibility sector in Egypt. The results indicate that there is a shift in the concept of CSR from philanthropy or just charity giving to sustainability, taking into consideration the economic, social, governance and environmental aspects of the society.
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Committee Member 1
El Goully, Fatma
Committee Member 2
El Richani, Sarah
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
(2018).Corporate social responsibility in the Egyptian banking sector: A study on effectiveness and profitability [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Youssef, Yasmin. Corporate social responsibility in the Egyptian banking sector: A study on effectiveness and profitability. 2018. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.