Abstract

This research aims to examine if social media content that is widely shared or commented on can influence the agenda of traditional media on women issues namely the sexual harassment and undocumented marriages, to what extent and whether or not the same framing applies when the discussion moves from traditional media to social media. The topics chosen were related to sexual harassment and undocumented marriages which are two crucial, sensitive topics for Egyptian women. Three traditional media outlets were purposefully selected for this study channels. Interviews with the producers of the primetime TV showswere also conducted to assess how and to what extent they rely on social media to set their daily and weekly agenda of topics. These shows are “Sabaya Al Kheir” on Nahar TV, “Al Ashera Masaan” on Dream TV and “Hona Al Assema” on CBC Channel. An online analysis tool was used to measure the volume of online conversations and determine their sentiment. The results showed that social media trending topics such as sexual harassment and undocumented marriages do make it to traditional media especially if they are related to bigger societal issues like undocumented marriage and sexual harassment. Viral content also are more likely to reach traditional media, which follow the framing of online sentiment.

Department

Public Policy & Administration Department

Degree Name

MA in Public Policy

Date of Award

6-1-2018

Online Submission Date

May 2018

First Advisor

Barsoum, Ghada

Committee Member 1

Allam, Rasha

Committee Member 2

Bhuiyan, Shahjahan

Document Type

Thesis

Extent

79 p.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

IRB

Approval has been obtained for this item

Comments

The online part of this research would not have been possible without CrowdAnalyzer help and support in gathering the online data, sentiment and volume of conversation of the two hashtags used in the examined case studies.

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