This research aims to examine if social media content that is widely shared or commented on can influence the agenda of traditional media on women issues namely the sexual harassment and undocumented marriages, to what extent and whether or not the same framing applies when the discussion moves from traditional media to social media. The topics chosen were related to sexual harassment and undocumented marriages which are two crucial, sensitive topics for Egyptian women. Three traditional media outlets were purposefully selected for this study channels. Interviews with the producers of the primetime TV showswere also conducted to assess how and to what extent they rely on social media to set their daily and weekly agenda of topics. These shows are “Sabaya Al Kheir” on Nahar TV, “Al Ashera Masaan” on Dream TV and “Hona Al Assema” on CBC Channel. An online analysis tool was used to measure the volume of online conversations and determine their sentiment. The results showed that social media trending topics such as sexual harassment and undocumented marriages do make it to traditional media especially if they are related to bigger societal issues like undocumented marriage and sexual harassment. Viral content also are more likely to reach traditional media, which follow the framing of online sentiment.


Public Policy & Administration Department

Degree Name

MA in Public Policy

Graduation Date


Submission Date

May 2018

First Advisor

Barsoum, Ghada

Committee Member 1

Allam, Rasha

Committee Member 2

Bhuiyan, Shahjahan


79 p.

Document Type

Master's Thesis


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Institutional Review Board (IRB) Approval

Approval has been obtained for this item


The online part of this research would not have been possible without CrowdAnalyzer help and support in gathering the online data, sentiment and volume of conversation of the two hashtags used in the examined case studies.