The current study's central question is how social change is discursively constructed. I studied an online feminist social movement that sparked in Egypt on Instagram in July 2020 and labeled "Assault Police." Within the critical social theory and feminism framework, I reviewed the literature on (critical) discourse, social change, and social movements. I tried to unravel the complexity around emancipation as a vital concept in the current study. I located and discussed areas of tension and identified a conceptualization that loosens the theoretical entanglement around it. The research problem sought to specify how the online discursive action facilitated desired outcomes of dominance resistance. For this purpose, I conducted Critical Discourse Analysis (CDA) using multimodal analysis techniques to investigate Assault Police's published posts on Instagram—where it started. Additionally, I analyzed two newspaper and one T.V. interviews with the social movement's founder to get a well-rounded idea of the social movement's backstage and how it supported its outbreak. The findings showed that the social movement's struggle relatively succeeded in re-positioning subjects through discourse. Moreover, it interpreted the struggle as a resistance against power abuse backed by power imbalance and oppressive ideologies.


School of Global Affairs and Public Policy


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

Summer 6-21-2023

Submission Date


First Advisor

Naila Hamdy

Second Advisor

Christoffer Kølvraa

Committee Member 1

Christoffer Kølvraa

Committee Member 2

Martina Rieker


289 p.

Document Type

Master's Thesis

Institutional Review Board (IRB) Approval

Not necessary for this item

Available for download on Wednesday, June 11, 2025