Yumna Emam

Abstract

A growing number of studies has investigated the multiple dimensions of Corporate Social Responsibility (CSR); however, very few have studied its effect on organizational commitment, especially in a country as Egypt. This research examines the relationship between employees’ perceptions of Corporate Social Responsibility (CSR) and organizational commitment within a model that draws on Social Identity Theory (SIT). The analysis is based on a sample of 326 employees from different companies in Egypt. The results emphasize that there is a positive correlation between employee’s perceptions of CSR importance and organizational commitment via a mediating factor, which is satisfaction with CSR activities and programs. It builds upon the SIT which explains the desire of employees to be identified with an entity they are proud of and perceive as a good corporate citizen. This research should act as a guideline for corporations to determine the significance of adding CSR in their mission and vision statements and work to live by these standards in order to maintain the organizational commitment of their respective employees.

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date

6-1-2014

Submission Date

May 2014

First Advisor

Keenan, Kevin

Committee Member 1

Abou Ouf, Mervat

Committee Member 2

Hamdy, Naila

Extent

159 p.

Document Type

Master's Thesis

Library of Congress Subject Heading 1

Social responsibility of business -- Egypt.

Library of Congress Subject Heading 2

Organizational commitment -- Egypt.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

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