Abstract

Pneumonia kills 11% of children under the age of five in Egypt yearly. Studies suggest that health educational cartoons are effective ways to educate children about healthy practices to prevent diseases. The literature suggests that children tend to learn better from and imitate same-gender models more than opposite-gender models. Healthy Egyptians, a non-governmental organization, developed a health educational cartoon to educate young children on the preventative practices of pneumonia through a boy called Montasser as the main character. It was hypothesized that having a female character as the main character in this cartoon would increase the girls’ knowledge of and intentions towards pneumonia prevention. To test this hypothesis, an alternative version of the coloring book was developed using a female character called Farah. Sixty girls ages four to seven, enrolled in three private schools in Cairo were exposed to either Montasser’s story or Farah’s story. The girls were interviewed both immediately after hearing the story and one week later in order to assess their enjoyment of the activity, knowledge of the material in the story, identification with the characters and their intentions towards pneumonia prevention. It was found that although there was insignificant difference in enjoyment of the story between the groups, across both groups the girls identified more with the Farah character. It was also found that the Farah group gained more knowledge and had higher intentions towards pneumonia prevention than the Montasser group, but this difference was insignificant. These results support studies that show that children tend to identify with same-gender models more than opposite-gender models. On the other hand, this insignificant difference might be due to small sample size of the study. The results support studies that found that health educational cartoons are effective in transmitting health information to children. The implications of this study for the health education of girls in Egypt are discussed.

Degree Name

MA in Community Psychology

Date of Award

2-1-2015

Online Submission Date

September 2015

First Advisor

Forden, Carie

Committee Member 1

Saleh, Yasmine

Committee Member 2

Haynes, Mariete

Document Type

Thesis

Extent

67 p.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

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Approval has been obtained for this item

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