This study gives some insight with regards to the diffusion of educational blogs among educators working in Egypt. Through the literature review the researcher establishes the importance of edublogs and gives examples of their use around the world, then goes on to answer questions about the reasons behind why edublogs are not being used by educators in Egypt. The research compares edublog adopters and nonusers by tackling three issues in the diffusion process. For the adopters, the study inquires about how they found out about the edublogs to see if it was traditional word of mouth as the diffusion of innovations theory suggests, and who told them about this innovation. The research also examines the hindrances keeping educators from using edublogs. And finally, the research labels the Egyptian educators in relevance to adopter categories.


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Graduation Date


Submission Date

February 2014

First Advisor

Hamdy, Naila

Committee Member 1

Keen, Kevin

Committee Member 2

Ismail, Amany


104 p.

Document Type

Master's Thesis


The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item


More than anyone in the world I need to thank my mother for her help and support throughout the course of my master’s degree. Without her help in watching my triplets for me as I studied, and morally supporting me and assuring me that I was doing the right thing and on the correct path, I would not have been able to successfully complete the requirements of my degree. I also need to thank my thesis advisor, Dr. ila Hamdy for her support and giving me “special treatment” in scheduling me throughout her extremely busy schedule. Her feedback and constant scheduling are what ebled me to finish this thesis. I am extremely grateful for her advice and constant support of my research and am privileged to have had the opportunity to work with her. I am also extremely thankful to my father and husband for their fincial support and helping out or babysitting whenever they could. I literally could not have done it without you both, and you made my bumpy master’s degree ride a smooth one. I would also like to thank my readers, Dr. Kevin Keen, and Dr. Amani Ismail, for their time spent reading my thesis in their busy schedules and their very valuable feedback.