Title
Extreme Sports in Egypt
Student Status
Undergraduate
Abstract
Egypt’s travel industry has suffered in the past few years due to political instability and recent economic mishaps. Egypt has been branding itself in the travel industry through historic monuments, museums, and beach resorts. By, contrast this is an adventure travel campaign designed to encourage people to step out of their comfort zone and take part in the multitude of outdoor extreme sports in Egypt. Furthermore, an essential role of this campaign is to shed light on Egypt’s adventure travel potential. Moreover, the project’s main platform can be found on social media platforms such as Facebook and Instagram. A variety of pictures as well as 360-degree or virtual reality videos are available on these social media platforms. The 360-degree or virtual reality videos present a fully immersive experience to the viewer. These videos can be viewed on your computer or through virtual reality goggles. The purpose of these 360-degree or virtual reality videos is to engage the audience on a more realistic level.
Department
Arts Department
First Advisor
Bahia Shehab
Second Advisor
Haytham Nawar
Third Advisor
Nagla Samir
Committee Member 1
Ahmad Saqfalhait
Committee Member 2
Ahmed Ellaithy
Committee Member 3
Ahmed Tolba
Extent
p.1
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
Zaki, Omar, "Extreme Sports in Egypt" (2016). Capstone and Graduation Projects. 87.
https://fount.aucegypt.edu/capstone/87
Rights
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
Publication Date
Spring 12-4-2016
Comments
This project is part of “ The Future is Here Second Graduating Class of Graphic Design Students The American University in Cairo – Spring 2017” catalog. It seems to be a common view that a vibrant design scene is growing and thriving in Cairo as part of a greater movement sweeping the region, despite the challenges posed by Egypt’s current political climate and its education system. To put it simply, the future is here; great work is coming out of Cairo, Beirut, Marrakech, Dubai, Doha – the movement is growing very fast. Something significant has been taking place here these past few years. It is undeniable, and the world is aware and constantly watching. Held at the AUC Sharjah Art Gallery on December 4th, 2016, the Vector Walla Raster exhibition showcased projects by the second graduating class of Graphic Design students. As with last year’s graduating class, three faculty members supervised this year’s thirty-nine projects: Bahia Shehab, Haytham Nawar, and Nagla Samir. Projects were divided into 6 panels according to their tackled themes. This year’s panels included “Cultural Design”, “Technological and Spatial Design”, “Advertising and Branding”, “Product Design”, “Signage and Information Systems”, and “Social Awareness”. A team of internal and external jury members were invited to each panel to critique students’ work and evaluate the final outcome of their projects. Jury members from within AUC included Ahmad Saqfalhait, Ahmed Ellaithy (TTO), Ahmed Tolba (MKTG), Engy Aly (DSGN), Ehab AbdelRahman (PHYS), Ghalia Elsrakbi (DSGN), Magda Moustafa (ARCH), Mahamad Khalil (DSGN), Mohamad Hamza (Venture Lab), Rafiq Elmansy (DSGN), Shawky Hafez (DSGN). As for external jurors; they included Ahmad Feteh (CGEVO), Amal ElMasri (JWT), George Nubar (Helwan Univ.), Luke Meinzen (US Embassy), Maggie Nassif (Fulbright), Meryl El Afifi (Momentum), Mozn Hassan (Nazrah NGO), Nikolai Burger (GUC), Ranya Shalaby (INGAZ), Sawsan Mourad (El Beit Magazine).