Rebranding Al Azhar Park
The aim of this project was to rebrand El Azhar Park’s in a way that creates a stronger visual Identity and reveals the hidden Islamic identity/nature of the park. The design process involved designing a logo, creating typography that unifies the calligraphic style with the curves of the logo, a signage system that divides the park into main parts each of which is identified by a different colored sign board and a color coded way finding map. Lastly, the park’s website was redesigned as well making it more appealing for the users.
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Committee Member 3
Institutional Review Board (IRB) Approval
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Samir, Mennat-allah, "Rebranding Al Azhar Park" (2016). Capstone and Graduation Projects. 82.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.