Title

Rebranding Al Azhar Park

Student Status

Undergraduate

Abstract

The aim of this project was to rebrand El Azhar Park’s in a way that creates a stronger visual Identity and reveals the hidden Islamic identity/nature of the park. The design process involved designing a logo, creating typography that unifies the calligraphic style with the curves of the logo, a signage system that divides the park into main parts each of which is identified by a different colored sign board and a color coded way finding map. Lastly, the park’s website was redesigned as well making it more appealing for the users.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Haytham Nawar

Third Advisor

Nagla Samir

Committee Member 1

Ahmad Saqfalhait

Committee Member 2

Ahmed Ellaithy

Committee Member 3

Ahmed Tolba

Extent

p.1

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ The Future is Here Second Graduating Class of Graphic Design Students The American University in Cairo – Spring 2017” catalog. It seems to be a common view that a vibrant design scene is growing and thriving in Cairo as part of a greater movement sweeping the region, despite the challenges posed by Egypt’s current political climate and its education system. To put it simply, the future is here; great work is coming out of Cairo, Beirut, Marrakech, Dubai, Doha – the movement is growing very fast. Something significant has been taking place here these past few years. It is undeniable, and the world is aware and constantly watching. Held at the AUC Sharjah Art Gallery on December 4th, 2016, the Vector Walla Raster exhibition showcased projects by the second graduating class of Graphic Design students. As with last year’s graduating class, three faculty members supervised this year’s thirty-nine projects: Bahia Shehab, Haytham Nawar, and Nagla Samir. Projects were divided into 6 panels according to their tackled themes. This year’s panels included “Cultural Design”, “Technological and Spatial Design”, “Advertising and Branding”, “Product Design”, “Signage and Information Systems”, and “Social Awareness”. A team of internal and external jury members were invited to each panel to critique students’ work and evaluate the final outcome of their projects. Jury members from within AUC included Ahmad Saqfalhait, Ahmed Ellaithy (TTO), Ahmed Tolba (MKTG), Engy Aly (DSGN), Ehab AbdelRahman (PHYS), Ghalia Elsrakbi (DSGN), Magda Moustafa (ARCH), Mahamad Khalil (DSGN), Mohamad Hamza (Venture Lab), Rafiq Elmansy (DSGN), Shawky Hafez (DSGN). As for external jurors; they included Ahmad Feteh (CGEVO), Amal ElMasri (JWT), George Nubar (Helwan Univ.), Luke Meinzen (US Embassy), Maggie Nassif (Fulbright), Meryl El Afifi (Momentum), Mozn Hassan (Nazrah NGO), Nikolai Burger (GUC), Ranya Shalaby (INGAZ), Sawsan Mourad (El Beit Magazine).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Spring 12-4-2016

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