Egyptian National Football Association
The aim of this project is to rebrand the Egyptian Football Association (EFA), in a way that develops a stronger identity with deeper substance, reflecting the history of Egypt. The process involved creating a logo that reflects a sense of unity, a feeling of belonging and togetherness for the Egyptian nation, football team and fans. The image constructed mirrors hope and belief, inspiring the younger generation to continue their immense amount of passion towards football over the next few decades. The team’s logo was the primary element in the project’s identity. Simplicity was a key element when it came to designing the Egyptian football kit. The jerseys concept shows elements of both the traditional and modern features within the design. The design utilizes simplicity in order to efficiently and responsibly execute these kits. Colors for the kit were taken from the national flag. As for the logo, each part represents one of the colors from the Egyptian flag, as opposed to cramming the three colors together. The seven stars on the logo reminds us of the glories the team has accomplished. The stars are in gold signifying athletic success as well as symbolizing the small but groundbreaking achievements this team accomplished in the past. The inclusion of the Egyptian Eagle of Salahidin, other known as ‘The Golden Eagle’ adds to the brand in terms of acknowledgment, recognition and acceptance. The logo is redesigned to stay in touch with the current EFA logo, by keeping the football as part of the logo, but still present itself in a brand new way. The color of the Eagle and the football interconnect to perform a oneness to the brand.
Committee Member 1
Committee Member 2
Committee Member 3
Institutional Review Board (IRB) Approval
Not necessary for this item
Dayhoum, Maryam, "Egyptian National Football Association" (2016). Capstone and Graduation Projects. 80.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.