Title

Egyptian National Football Association

Student Status

Undergraduate

Abstract

The aim of this project is to rebrand the Egyptian Football Association (EFA), in a way that develops a stronger identity with deeper substance, reflecting the history of Egypt. The process involved creating a logo that reflects a sense of unity, a feeling of belonging and togetherness for the Egyptian nation, football team and fans. The image constructed mirrors hope and belief, inspiring the younger generation to continue their immense amount of passion towards football over the next few decades. The team’s logo was the primary element in the project’s identity. Simplicity was a key element when it came to designing the Egyptian football kit. The jerseys concept shows elements of both the traditional and modern features within the design. The design utilizes simplicity in order to efficiently and responsibly execute these kits. Colors for the kit were taken from the national flag. As for the logo, each part represents one of the colors from the Egyptian flag, as opposed to cramming the three colors together. The seven stars on the logo reminds us of the glories the team has accomplished. The stars are in gold signifying athletic success as well as symbolizing the small but groundbreaking achievements this team accomplished in the past. The inclusion of the Egyptian Eagle of Salahidin, other known as ‘The Golden Eagle’ adds to the brand in terms of acknowledgment, recognition and acceptance. The logo is redesigned to stay in touch with the current EFA logo, by keeping the football as part of the logo, but still present itself in a brand new way. The color of the Eagle and the football interconnect to perform a oneness to the brand.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Haytham Nawar

Third Advisor

Nagla Samir

Committee Member 1

Ahmad Saqfalhait

Committee Member 2

Ahmed Ellaithy

Committee Member 3

Ahmed Tolba

Extent

p.1

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ The Future is Here Second Graduating Class of Graphic Design Students The American University in Cairo – Spring 2017” catalog. It seems to be a common view that a vibrant design scene is growing and thriving in Cairo as part of a greater movement sweeping the region, despite the challenges posed by Egypt’s current political climate and its education system. To put it simply, the future is here; great work is coming out of Cairo, Beirut, Marrakech, Dubai, Doha – the movement is growing very fast. Something significant has been taking place here these past few years. It is undeniable, and the world is aware and constantly watching. Held at the AUC Sharjah Art Gallery on December 4th, 2016, the Vector Walla Raster exhibition showcased projects by the second graduating class of Graphic Design students. As with last year’s graduating class, three faculty members supervised this year’s thirty-nine projects: Bahia Shehab, Haytham Nawar, and Nagla Samir. Projects were divided into 6 panels according to their tackled themes. This year’s panels included “Cultural Design”, “Technological and Spatial Design”, “Advertising and Branding”, “Product Design”, “Signage and Information Systems”, and “Social Awareness”. A team of internal and external jury members were invited to each panel to critique students’ work and evaluate the final outcome of their projects. Jury members from within AUC included Ahmad Saqfalhait, Ahmed Ellaithy (TTO), Ahmed Tolba (MKTG), Engy Aly (DSGN), Ehab AbdelRahman (PHYS), Ghalia Elsrakbi (DSGN), Magda Moustafa (ARCH), Mahamad Khalil (DSGN), Mohamad Hamza (Venture Lab), Rafiq Elmansy (DSGN), Shawky Hafez (DSGN). As for external jurors; they included Ahmad Feteh (CGEVO), Amal ElMasri (JWT), George Nubar (Helwan Univ.), Luke Meinzen (US Embassy), Maggie Nassif (Fulbright), Meryl El Afifi (Momentum), Mozn Hassan (Nazrah NGO), Nikolai Burger (GUC), Ranya Shalaby (INGAZ), Sawsan Mourad (El Beit Magazine).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Spring 12-4-2016

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