Title

Breast Cancer Awareness

Student Status

Undergraduate

Abstract

Breast Cancer Awareness Campaign targeted at an audience of women between the ages of 18-35. The campaign focuses primarily on the importance of self-examination and the awareness of the most dangerous symptoms accompanying Breast Cancer. In addition to that, it provides awareness about the harmfulness of the radiations of mammograms and suggests keeping exposure to them to a minimum. It also aims to release women of the taboos accompanying the topic and teaching them the importance of early detection while insuring them that a diagnosis is not equivalent to a death sentence. It has been designed to be relatable to Egyptian women in terms of language and body image as well as capturing their attention in a positive non-frightening way. A medical teaching model was added to the display to show people how some of the symptoms can look or feel.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Haytham Nawar

Third Advisor

Nagla Samir

Committee Member 1

Ahmad Saqfalhait

Committee Member 2

Ahmed Ellaithy

Committee Member 3

Ahmed Tolba

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ The Future is Here Second Graduating Class of Graphic Design Students The American University in Cairo – Spring 2017” catalog. It seems to be a common view that a vibrant design scene is growing and thriving in Cairo as part of a greater movement sweeping the region, despite the challenges posed by Egypt’s current political climate and its education system. To put it simply, the future is here; great work is coming out of Cairo, Beirut, Marrakech, Dubai, Doha – the movement is growing very fast. Something significant has been taking place here these past few years. It is undeniable, and the world is aware and constantly watching. Held at the AUC Sharjah Art Gallery on December 4th, 2016, the Vector Walla Raster exhibition showcased projects by the second graduating class of Graphic Design students. As with last year’s graduating class, three faculty members supervised this year’s thirty-nine projects: Bahia Shehab, Haytham Nawar, and Nagla Samir. Projects were divided into 6 panels according to their tackled themes. This year’s panels included “Cultural Design”, “Technological and Spatial Design”, “Advertising and Branding”, “Product Design”, “Signage and Information Systems”, and “Social Awareness”. A team of internal and external jury members were invited to each panel to critique students’ work and evaluate the final outcome of their projects. Jury members from within AUC included Ahmad Saqfalhait, Ahmed Ellaithy (TTO), Ahmed Tolba (MKTG), Engy Aly (DSGN), Ehab AbdelRahman (PHYS), Ghalia Elsrakbi (DSGN), Magda Moustafa (ARCH), Mahamad Khalil (DSGN), Mohamad Hamza (Venture Lab), Rafiq Elmansy (DSGN), Shawky Hafez (DSGN). As for external jurors; they included Ahmad Feteh (CGEVO), Amal ElMasri (JWT), George Nubar (Helwan Univ.), Luke Meinzen (US Embassy), Maggie Nassif (Fulbright), Meryl El Afifi (Momentum), Mozn Hassan (Nazrah NGO), Nikolai Burger (GUC), Ranya Shalaby (INGAZ), Sawsan Mourad (El Beit Magazine).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Spring 12-4-2016

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