Title

Beyond Sight

Student Status

Undergraduate

Abstract

The idea of this project was triggered by a very simple question of how we perceive the space around us; specifically, the space at the end of our arms’ reach. Accordingly, “Beyond Sight” came to being as an interactive installation that offers the audience both a different and unusual way to perceive and interact with the space around them, in an audio-visual context. The experience is designed in a way which limits the reliance of the audience on their sense of sight, and forces them to engage their hearing in order to link their position with the space surrounding them. The project is divided into two parts. The first, is a room installation where the audience becomes immersed in an audio-visual sensory experience that, taking them away from their comfort zone, activates new regions of their sensory systems that they were not used to rely on during their habitual perception of space. The experience draws the audience’s attention outward, where senses that are superior to those who are blind, become the key to this experience of sensory engagement. The second part of this project, is a 360 video that is projected through Virtual Reality glasses. As with the room installation, the video also emphasizes this idea of combining both visual and auditory inputs in order to explore the surrounding space. However, this time the attention is directed inward towards the sensory systems inside our body. Ultimately, the project delivers a journey through which one becomes aware of the on going relationship our senses posses with the space surrounding us.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Haytham Nawar

Third Advisor

Nagla Samir

Committee Member 1

Ahmad Saqfalhait

Committee Member 2

Ahmed Ellaithy

Committee Member 3

Ahmed Tolba

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ The Future is Here Second Graduating Class of Graphic Design Students The American University in Cairo – Spring 2017” catalog. It seems to be a common view that a vibrant design scene is growing and thriving in Cairo as part of a greater movement sweeping the region, despite the challenges posed by Egypt’s current political climate and its education system. To put it simply, the future is here; great work is coming out of Cairo, Beirut, Marrakech, Dubai, Doha – the movement is growing very fast. Something significant has been taking place here these past few years. It is undeniable, and the world is aware and constantly watching. Held at the AUC Sharjah Art Gallery on December 4th, 2016, the Vector Walla Raster exhibition showcased projects by the second graduating class of Graphic Design students. As with last year’s graduating class, three faculty members supervised this year’s thirty-nine projects: Bahia Shehab, Haytham Nawar, and Nagla Samir. Projects were divided into 6 panels according to their tackled themes. This year’s panels included “Cultural Design”, “Technological and Spatial Design”, “Advertising and Branding”, “Product Design”, “Signage and Information Systems”, and “Social Awareness”. A team of internal and external jury members were invited to each panel to critique students’ work and evaluate the final outcome of their projects. Jury members from within AUC included Ahmad Saqfalhait, Ahmed Ellaithy (TTO), Ahmed Tolba (MKTG), Engy Aly (DSGN), Ehab AbdelRahman (PHYS), Ghalia Elsrakbi (DSGN), Magda Moustafa (ARCH), Mahamad Khalil (DSGN), Mohamad Hamza (Venture Lab), Rafiq Elmansy (DSGN), Shawky Hafez (DSGN). As for external jurors; they included Ahmad Feteh (CGEVO), Amal ElMasri (JWT), George Nubar (Helwan Univ.), Luke Meinzen (US Embassy), Maggie Nassif (Fulbright), Meryl El Afifi (Momentum), Mozn Hassan (Nazrah NGO), Nikolai Burger (GUC), Ranya Shalaby (INGAZ), Sawsan Mourad (El Beit Magazine).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Spring 12-4-2016

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