Title

Recreating an Innovative Market System in Egypt

Student Status

Undergraduate

Abstract

This project is about the fruit and vegetable markets in Egypt. Our markets are dealt with total disregard resulting in uncleanliness, unappealing displays, and an inconvenient shopping experience for the sellers as well as the buyers. This project aims to provide a change in the supply chain of our products, that is easy for local sellers to apply and would result in a more attractive display. Focusing on the wholesale market Obour, Mayar suggests developing a packaging station in every wholesale market, which are the knot stations between the farm and the local market sellers. Products should be sorted out, cleaned and organized into shipping boxes. While receiving these boxes, the local seller removes the cover and the box fits exactly in his display basket, replacing the empty box within the basket with a new full one. Products become more contained and neatly displayed. This mechanism can be applied on different display styles, as shown in her maquette. Each local market seller can use the space he has and the mechanism she developed accordingly, resulting into a more organized and consumer attractive marketplace. To develop a unified signage system, chalkboards with different colors were developed for pricing. The board has a pocket to flag the product. This card is changeable according to season or any possible product shift. In order to become more ecofriendly and practical she replaced the easy to brake black plastic bags with two types of bags, a carry-on bag that is separated from within to separate fruits and vegetables and a wheel-on bag.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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