Title

The Burden of the Other

Student Status

Undergraduate

Abstract

Asserting our Arab identity in light of Western objectification is crucial to attaining cultural awareness in the globalized nature of today’s world order. The aim of this project is to disseminate a major discourse of the nature of Arab and Western relations: Edward Said’s discourse on Orientalism. In his approach, Said, a literary critic, undertakes the task of understanding those set of Western ideas that have led the West to understand the East (or the Orient) in certain perceived ways. Although Said is largely concerned with nineteenth- and early-twentieth-century Orientalist thought, the discourse is significant because it illustrates how much of this Orientalist thought has carried down today. In an attempt to simplify Said’s discourse and make it accessible to an Arabic-speaking Egyptian youth, the project employs a combination of both illustrative and textual elements that culminate into a comic book. The book is divided into a set of three short stories that each focus on a particular Orientalist’s ideas with regards to the Oriental who is, in this case, an Egyptian. The methodology employed within the book is particular to Said: Within each story, the Orientalist is given the chance to make their claims and these claims are followed by an analysis using textual and visual elements. As an educational resource, this book presents a major theoretical idea that will encourage young Egyptians to consider, in critical terms, the nature of their Arab identity and their relationship with other cultures.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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