Title

LLT Learn, Learn more Typography

Student Status

Undergraduate

Abstract

LLT is a website that will provide its users with information on typography. More precisely, it will present the guidelines and basic elements of the uses of typography one must follow to reach a proper design using typography. As the logo, LLT, suggests the entire website will be based on two aspects: learn, and learn more. Each of them provides a different level of learning. You start by learning the basics of typography and after you have learned all the basics you may move on to the advanced level of typography. Firstly, “Learn” is compromised of three major categories, each offering different aspects that aim to enhance the use of typography in design: basics, exercise, and practice. The “basics” entail font usages, weights, layout, grid, margin, leading, kerning, tracking, as well as, terminologies such as: shoulder, bar, counter, stem, etc… The “exercise” is an interactive experience where the user gets to try out kerning, for instance, and check the score. While the last category, “practice”, offers tasks that users can design using typography with provided directions and examples. Secondly, as mentioned earlier “learn more” is an advanced level of typography where the website provides a list of external references and it functions through a system of hashtags. The referred sources aid on developing the skills of typography further as they mainly contain: visual inspirations, type foundries, fonts, type tools, and learning.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.4

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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