Toroz: Reviving the Egyptian culture through fashion
As Egypt has a great culture heritage, Toroz is an Egyptian brand that focuses mainly on reviving this Egyptian culture through fashion. Unfortunately, the Egyptian traditional costumes have almost faded away leading to the loss of the Egyptian cultural identity. Since people are living in a highly competitive world that requires a strong unique cultural identity in order to gain global recognition, traditional costumes are one of the most important aspects to reflect this identity. The main aim of this project is to revive the traditional Egyptian style yet in a more contemporary and modern way through producing a purely traditional-inspired yet contemporary Egyptian brand to fill the market gap and offer local alternatives for the current foreign-inspired designs. The project also aims at offering work opportunity for diminishing crafts in Egypt in order to both revive and preserve those crafts. Through producing an Egyptian inspired brand, not only would it help reviving the culture but would also help creating a sense of local pride and gaining global recognition in the field of fashion.
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Kamel, Lobna, "Toroz: Reviving the Egyptian culture through fashion" (2018). Capstone and Graduation Projects. 38.
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