Title
Rebranding Egypytian National Olympic Committee
Student Status
Undergraduate
Abstract
The Egyptian National Olympic Committee is the face of Egypt in most important international sport events. Sports are one of the very few international platforms that the entire world can come on the same terms with. Creating a successful sports identity is just the tip of the iceberg that develops into creating a successful national identity. This project is the product of a lot of research and case studies of other national committees as reference in order to design a successful visual identity to represent the Egyptian committee. To support this visual structure, icons were designed to create a system of which the committee would represent their corresponding teams to have a complete and cohesive visual representation of the nation. The new identity is applied in this project on several mediums and products that the committee would later use. Like; medals, award ribbons, posters, t-shirts, pins, and a book documenting the 100 years of the committee
Department
Arts Department
First Advisor
Bahia Shehab
Second Advisor
Ghalia ElSrakbi
Third Advisor
Haytham Nawar
Committee Member 1
Ahmed Ellaithy
Committee Member 2
Ahmad Saqfalhait
Committee Member 3
Ayman Ismail
Extent
p.3
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
Issa, Hana, "Rebranding Egypytian National Olympic Committee" (2018). Capstone and Graduation Projects. 32.
https://fount.aucegypt.edu/capstone/32
Rights
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
Publication Date
Fall 12-21-2018
Comments
This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).