Title

Enable

Student Status

Undergraduate

Abstract

This project targets people of vision impairment within the Egyptian community who face obstacles due to inaccessibility in going about their daily life activities, in specific grocery shopping. According to field research and interviews, most of the surroundings are designed in a non-inclusive manner which does not accommodate for individual differences. The grocery shopping experience poses numerous obstacles ranging from identifying objects and products, to navigating around their environment and reading labels. The aim of this project is to allow individuals to utilize their tactile sense to bridge the gap between them and their surroundings through creating accessible points within supermarkets. Tactile icons were created to represent information which would otherwise have to be seen visually. By finding alternative representations for visual information, the proposed brand, enable, aids individuals in having a more individualistic and independent experience.

Department

Arts Department

First Advisor

Ghalia Elsrakbi

Second Advisor

Bahia Shehab

Third Advisor

Haytham Nawar

Committee Member 1

Adly Tomah

Committee Member 2

Ahmad Hefnawy

Committee Member 3

Ahmad Saqfalhait

Extent

p.4

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Holy Shift- Fifth Graduating Class of Graphic Design Students-The American University in Cairo – Class Fall 2019” catalog. "Holy Shift" is the title of the Fifth Senior Students Exhibition. It included 30 graduation projects that are broadly divided into four themes: Designing for Cultural and Social Impact Projects presented under this category offer creative tools to critically address social problems. The second theme is; Reimagining Cultural Heritage. The third theme is Designing Future Experiences, and the forth theme “Designing for Education” Graduating Committee: Adly Tomah (CEO, Gemini Enterprises Africa) Ahmad Hefnawy (Founder, Cairopolitan) Ahmad Saqfalhait (Associate Professor of Practice in Design, AUC) Ahmed AlLaithy (Technology Transfer Director, AUC) Bahia Shehab ( Professor of Practice in Design, AUC) Bassem Yousri (Visual Artist, Graphic Design Adjunct Faculty, AUC) Hani Mahfouz (Founder, Hani Mahfouz Design) Hicham Rahmeh (Lead Illustrator at The Brand Company and Co-founder at TokTok) Ibrahim Islam (Creative Head, JWT) Jochen Braun (Associate Professor of Practice in Design, AUC) May Ramy (Director, Academic Initiatives and Mentorship Services, AUC) Nelly El Sharkawy (Creative Director Cairopolitan) Sally-Ann Skerrett (Head of Graphic Design Department, GUC) Sarah Salmawy (Graphic Design Adjunct Faculty, AUC) Sawsan Morad (Editor in Chief, El-Beit Magazine) Tarek Naga (Architect, Adjunct Faculty, AUC) Thomas Wolsey (Assistant Professor, DICE, AUC) Yasmine El Dorghamy (Editor in chief, Rawi Magazine) Yasmine Moataz (Assistant Professor of Anthropology, AUC)

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-1-2019

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