Title

Sports Summit: KIBO

Student Status

Undergraduate

Abstract

The three main problems that Egyptian athletes face today are: the lack of support; whether mentally or financially, the absence of female role models and social stigma; that women who practice sport should have a specific physical appearance. Sports is an important tool for social empowerment. Females are mostly concerned because they need to have a strong position in their country. How would they do that through sports if no one encourages them to do so? Kibo aims to resolve these problems. It is a platform that aims to empower women by presenting athletic female heroes who will encourage others to consider sports by supporting them mentally, breaking the social stigma and present themselves as role models. There is a brand manual for KIBO and an empowering video featuring the athlete Nouran Gohar.

Department

Arts Department

First Advisor

Ghalia Elsrakbi

Second Advisor

Bahia Shehab

Third Advisor

Haytham Nawar

Committee Member 1

Adly Tomah

Committee Member 2

Ahmad Hefnawy

Committee Member 3

Ahmad Saqfalhait

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Holy Shift- Fifth Graduating Class of Graphic Design Students-The American University in Cairo – Class Fall 2019” catalog. "Holy Shift" is the title of the Fifth Senior Students Exhibition. It included 30 graduation projects that are broadly divided into four themes: Designing for Cultural and Social Impact Projects presented under this category offer creative tools to critically address social problems. The second theme is; Reimagining Cultural Heritage. The third theme is Designing Future Experiences, and the forth theme “Designing for Education” Graduating Committee: Adly Tomah (CEO, Gemini Enterprises Africa) Ahmad Hefnawy (Founder, Cairopolitan) Ahmad Saqfalhait (Associate Professor of Practice in Design, AUC) Ahmed AlLaithy (Technology Transfer Director, AUC) Bahia Shehab ( Professor of Practice in Design, AUC) Bassem Yousri (Visual Artist, Graphic Design Adjunct Faculty, AUC) Hani Mahfouz (Founder, Hani Mahfouz Design) Hicham Rahmeh (Lead Illustrator at The Brand Company and Co-founder at TokTok) Ibrahim Islam (Creative Head, JWT) Jochen Braun (Associate Professor of Practice in Design, AUC) May Ramy (Director, Academic Initiatives and Mentorship Services, AUC) Nelly El Sharkawy (Creative Director Cairopolitan) Sally-Ann Skerrett (Head of Graphic Design Department, GUC) Sarah Salmawy (Graphic Design Adjunct Faculty, AUC) Sawsan Morad (Editor in Chief, El-Beit Magazine) Tarek Naga (Architect, Adjunct Faculty, AUC) Thomas Wolsey (Assistant Professor, DICE, AUC) Yasmine El Dorghamy (Editor in chief, Rawi Magazine) Yasmine Moataz (Assistant Professor of Anthropology, AUC)

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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