Student Status



Atelier is a design concept that aims to portray the ideal workspace for designers. Atelier aims to provide artists and designers with a fully equipped workspace, tailored around their needs, that allows them to work either individually with designers from different fields, increase their creativity, and maximize their productivity. Atelier also provides guidelines for setting up the ideal work environment by offering design solutions applicable on different spaces. The project consists of a design system, a proposed space design 3D model and suggested textures and material for different applications. First, the design system offers an infographic model that could be rearranged to create different and unique work environments, as well as guidelines on how to plan, make, manage, and utilize space in order to create an environment that accommodates the needs of different artists and designers. Second, the 3D model demonstrates an application of the design system and illustrates different areas within a collaborative workspace for designers. The model also emphasizes on the different space design elements that could be deployed in order to maximize designers’ creativity and productivity level. Third, a material board showcasing sample materials and textures for different application is offered to ensure a visually pleasing environment for designers. Finally, Atelier is branded with an approachable identity, that highlights the flexibility, connectivity and personalization of the concept.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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