Title

Ninety Degrees

Student Status

Undergraduate

Abstract

Introducing innovation in design through the construction of a statement handbag inspired by Architecture. Ninety Degrees offers premium quality of statement clutches and cross bags along with their high end and elegant brand feel. Its first collection is inspired by the Art Deco Architecture which started in the 1920s. Art Deco’s Architecture is characterized by its simple geometrical forms such as straight lines and their intersections. Hence, Ninety Degrees imposes the relationship between Architecture and Fashion beyond your expectations. The brand name is a reference for the right angled geometric form of its statement bags. Through the experimentation of acrylic Plexiglas along with velvet padding of each bag, statement and uniqueness are highly present.

Department

Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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