Title

The Teh Liberation

Student Status

Undergraduate

Abstract

With every T-shirt comes the voice of a woman combating societal limitations and overcoming social, cultural, or economic barriers. The Teh Liberation is a social brand that fights stereotypes about women by using their voices to address society, using a T-shirt as a medium for their voices to be heard. Each T-shirt questions a specific stereotype, a generalized label or a cultural misconception about women, and each slogan is derived by a story a woman said, and suggests what she want to tell society. The aim of this brand is to help women combat limitations and stereotypes with a powerful voice which is their own, and accordingly empower them from within. The project’s idea is grounded on two things. The first one is to fill a gap in the Egyptian market as there is a lack in excising meaningful Arabic slogan T-shirts in general and ones that are targeted specifically for women empowerment. The second one, however, is to contribute to the phenomena of women empowerment in Egypt. And by doing so, I hope to have solved the very first step of the phenomena of women empowerment, which is empowering women from within, to ease the process of moving on to other levels and channels of women empowerment and be able to reach the ultimate desired goal.

Department

Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil

Extent

p.4

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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