Technology in Advertising

Student Status



Introducing animated holograms as a new advertising medium in This project created by a final year graphic design student is an ambitious attempt to design a hologram in the most efficient way. The idea of using holograms as a mean of advertising might not be new as many companies around the world used it before. However, in Egypt this idea is still new as many companies are afraid to adopt the technology. The Hologram design project aims to rebel against the traditional means of advertising by giving a cutting-edge and affordable technology that can be used as a mean of advertising in Egypt. This project aims to make a statement that the design of a hologram does not have to be a costly process and it can be done with very limited resources. On the other side of the spectrum, Stella being a cultural icon and one of the oldest Egyptian brands that creates beers is chosen as the advertised brand. In this campaign Stella celebrates its 120th anniversary with its loyal customers by blending between the long history of beers in ancient Egypt till now. The campaign portrays Stella as an cultural icon by showing how the beer industry in Egypt dates 6,000 years back and how Stella has always been the favorite tipple for Egyptians through time.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

This document is currently not available here.