Wanas Folk Music Festival is an already existing festival curated by El Mastaba Centre For Egyptian Folk Music, an organization that has devoted the past 30 years in establishing local bands that represent different regions in Egypt, from Nubia to Port Said. With the festival lacking proper outreach to its audience, this branding project aims at promoting Egyptian folk music by using Wanas as a platform to showcase the diversity of Egyptian culture and its music. The concept revolves around creating an identity for Egyptian folk music that changes how the genre is perceived by Egyptians. The challenge was in creating an identity that spoke both to the rich culture of folk music and the younger generations that have distanced themselves from it. Folk music is about free spirit, passion, and authenticity, a combination that has been used in bringing the brand to life.
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Kenawi, Laila, "Wanas" (2018). Capstone and Graduation Projects. 116.
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