Title
Wanas
Student Status
Undergraduate
Abstract
Wanas Folk Music Festival is an already existing festival curated by El Mastaba Centre For Egyptian Folk Music, an organization that has devoted the past 30 years in establishing local bands that represent different regions in Egypt, from Nubia to Port Said. With the festival lacking proper outreach to its audience, this branding project aims at promoting Egyptian folk music by using Wanas as a platform to showcase the diversity of Egyptian culture and its music. The concept revolves around creating an identity for Egyptian folk music that changes how the genre is perceived by Egyptians. The challenge was in creating an identity that spoke both to the rich culture of folk music and the younger generations that have distanced themselves from it. Folk music is about free spirit, passion, and authenticity, a combination that has been used in bringing the brand to life.
Department
Arts Department
First Advisor
Ahmad Saqfalhait
Second Advisor
Bahia Shehab
Third Advisor
Ghalia Elsrakbi
Committee Member 1
Bassem Yousri
Committee Member 2
Engy Aly
Committee Member 3
Mahamad Khalil
Extent
p.2
Institutional Review Board (IRB) Approval
Not necessary for this item
Recommended Citation
Kenawi, Laila, "Wanas" (2018). Capstone and Graduation Projects. 116.
https://fount.aucegypt.edu/capstone/116
Rights
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
Publication Date
Fall 12-2-2018
Comments
This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.