Title
The importance of research in the success of television advertising
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Date of Award
January 1986
Online Submission Date
January 1986
Document Type
Thesis
Extent
119 leaves
Library of Congress Subject Heading 1
Television advertising
Library of Congress Subject Heading 2
Television advertising.
Rights
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.
Recommended Citation
APA Citation
Ezzat, N.
(1986).The importance of research in the success of television advertising [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/667
MLA Citation
Ezzat, Nevine Albert. The importance of research in the success of television advertising. 1986. American University in Cairo, Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/667
Call Number
Thesis 1986/685
Location
mgfth