The importance of research in the success of television advertising
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Date of Award
Online Submission Date
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(1986).The importance of research in the success of television advertising [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Ezzat, Nevine Albert. The importance of research in the success of television advertising. 1986. American University in Cairo, Thesis. AUC Knowledge Fountain.