The importance of research in the success of television advertising
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Date of Award
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(1986).The importance of research in the success of television advertising [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
Ezzat, Nevine Albert. The importance of research in the success of television advertising. 1986. American University in Cairo, Master's thesis. AUC Knowledge Fountain.