Title

The importance of research in the success of television advertising

Author

Nevine Albert Ezzat

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

January 1986

Online Submission Date

January 1986

Document Type

Thesis

Extent

119 leaves

Library of Congress Subject Heading 1

Television advertising

Library of Congress Subject Heading 2

Television advertising.

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Recommended Citation

APA Citation

Ezzat, N. (1986).The importance of research in the success of television advertising [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/667

MLA Citation

Ezzat, Nevine Albert. The importance of research in the success of television advertising. 1986. American University in Cairo, Master's thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/667

Call Number

Thesis 1986/685

Location

mgfth