This study explores the emergence of videoblogging as an online news phenomenon and investigates how this new technology is being adopted as a innovative mode of news diffusion. Rogers' diffusion of innovations theoretical framework is being used to analyze the characteristics of this innovation and that of its adopters with particular reference to online news diffusion. Findings indicate that the early adopters tend to be predominantly young male adults located in the higher income regions of the world. Video content posted is predominantly related to arts and entertainment with a substantial minority related to current affairs and politics. While the majority of videos posted are produced by videobloggers themselves, a substantial minority of videos consist of images shot from television screens, extracted from other digital sources, or downloaded from other websites. Based on these findings, the impact of videoblogging in the online media environment is also discussed.
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
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(2007).Videoblogging as an online news phenomenon : an exploratory study [Master’s thesis, the American University in Cairo]. AUC Knowledge Fountain.
Ramjaun, Tauheed. Videoblogging as an online news phenomenon : an exploratory study. 2007. American University in Cairo, Master's thesis. AUC Knowledge Fountain.