This study explores the emergence of videoblogging as an online news phenomenon and investigates how this new technology is being adopted as a innovative mode of news diffusion. Rogers' diffusion of innovations theoretical framework is being used to analyze the characteristics of this innovation and that of its adopters with particular reference to online news diffusion. Findings indicate that the early adopters tend to be predominantly young male adults located in the higher income regions of the world. Video content posted is predominantly related to arts and entertainment with a substantial minority related to current affairs and politics. While the majority of videos posted are produced by videobloggers themselves, a substantial minority of videos consist of images shot from television screens, extracted from other digital sources, or downloaded from other websites. Based on these findings, the impact of videoblogging in the online media environment is also discussed.


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award


Online Submission Date

February 2013

First Advisor

Abdulla, Rasha

Committee Member 1

Abdulla, Rasha

Committee Member 2

Hamdy, Naila

Document Type



117 p.


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