Abstract

This study explores the emergence of videoblogging as an online news phenomenon and investigates how this new technology is being adopted as a innovative mode of news diffusion. Rogers' diffusion of innovations theoretical framework is being used to analyze the characteristics of this innovation and that of its adopters with particular reference to online news diffusion. Findings indicate that the early adopters tend to be predominantly young male adults located in the higher income regions of the world. Video content posted is predominantly related to arts and entertainment with a substantial minority related to current affairs and politics. While the majority of videos posted are produced by videobloggers themselves, a substantial minority of videos consist of images shot from television screens, extracted from other digital sources, or downloaded from other websites. Based on these findings, the impact of videoblogging in the online media environment is also discussed.

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

6-1-2007

Online Submission Date

2-12-2013

First Advisor

Abdulla, Rasha

Committee Member 1

Abdulla, Rasha

Committee Member 2

Hamdy, Naila

Document Type

Thesis

Extent

117 p.

Rights

The author retains all rights with regard to copyright.

The American University in Cairo grants authors of theses and dissertations a maximum embargo period of two years from the date of submission, upon request. After the embargo elapses, these documents are made available publicly. If you are the author of this thesis or dissertation, and would like to request an exceptional extension of the embargo period, please write to thesisadmin@aucegypt.edu.

IRB

Not necessary for this item

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