Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Date of Award
6-1-2008
Online Submission Date
1-1-2008
Document Type
Thesis
Extent
ii, 128 leaves :
Library of Congress Subject Heading 1
Television advertising
Rights
The author retains all rights with regard to copyright.
The American University in Cairo grants authors of theses and dissertations a maximum embargo period of two years from the date of submission, upon request. After the embargo elapses, these documents are made available publicly. If you are the author of this thesis or dissertation, and would like to request an exceptional extension of the embargo period, please write to thesisadmin@aucegypt.edu.
Recommended Citation
APA Citation
Hassan, R.
(2008).Employing humor appeal in Egyptian TV commercials: a content analysis on Ramadan and non Ramadan advertising campaigns [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/2241
MLA Citation
Hassan, Rana Saad. Employing humor appeal in Egyptian TV commercials: a content analysis on Ramadan and non Ramadan advertising campaigns. 2008. American University in Cairo, Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/2241
Call Number
Thesis 2008/16
Location
uarch