Abstract
This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.
A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.
Results of this study showed that Egyptian youth prefer American sitcoms more than Egyptian sitcoms, which they happen to mostly see as a weak imitation of American sitcoms. The impact of Egyptian sitcoms on Egyptian youth was found minimal. Very few of our sample were likely to imitate anything in Egyptian sitcoms.
School
School of Global Affairs and Public Policy
Department
Journalism & Mass Communication Department
Degree Name
MA in Journalism & Mass Communication
Date of Award
Fall 12-1-2008
Online Submission Date
5-28-2008
First Advisor
Hussein Amin
Committee Member 1
Hanzada Fikry
Committee Member 2
Hassan Ragab
Document Type
Thesis
Extent
136 leaves :
Library of Congress Subject Heading 1
Situation comedies (Television programs)
Library of Congress Subject Heading 2
Television and youth
Rights
The American University in Cairo grants authors of theses and dissertations a maximum embargo period of two years from the date of submission, upon request. After the embargo elapses, these documents are made available publicly. If you are the author of this thesis or dissertation, and would like to request an exceptional extension of the embargo period, please write to thesisadmin@aucegypt.edu
Recommended Citation
APA Citation
El Nagar, S.
(2008).Adaptation in Egyptian television: The perception and impact of Egyptian sitcoms on Egyptian youth: A case study [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/2222
MLA Citation
El Nagar, Sara. Adaptation in Egyptian television: The perception and impact of Egyptian sitcoms on Egyptian youth: A case study. 2008. American University in Cairo, Thesis. AUC Knowledge Fountain.
https://fount.aucegypt.edu/retro_etds/2222
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Call Number
Thesis 2008/12
Location
uarch
Included in
Broadcast and Video Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Journalism Studies Commons, Mass Communication Commons