Abstract

Since its entrance in Egypt, blogs have had a powerful effect on the political, social, and economic aspects in Egypt. To be able to measure those effects, it is important to know the intentions of those Egyptian bloggers. This study applies the uses and gratifications theoretical framework to this notion of blogging. As it is based on a survey which attempts to examine and explore the different uses and gratifications of blogging in Egypt. This involves why different people with different demographic characteristics actually decide to blog and what needs they seek to gratify. Independent variables studied were age, gender, level of education and level of trust in government.

The study showed the general usage pattern of blog, in addition to the usage pattern of blog tools such as hyperlinks and feedback mechanisms. Also, the study was able to find out that political surveillance self expression and social surveillance were the main motivators behind blogging.

School

School of Global Affairs and Public Policy

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

Spring 6-1-2008

Online Submission Date

5-12-2008

First Advisor

Kevin L. Keenan

Committee Member 1

Naila Hamdy

Committee Member 2

Hassan Ragab

Document Type

Thesis

Extent

vi, 194 leaves :

Library of Congress Subject Heading 1

Blogs

Rights

The American University in Cairo grants authors of theses and dissertations a maximum embargo period of two years from the date of submission, upon request. After the embargo elapses, these documents are made available publicly. If you are the author of this thesis or dissertation, and would like to request an exceptional extension of the embargo period, please write to thesisadmin@aucegypt.edu

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Call Number

Thesis 2008/47

Location

uarch

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