Abstract

The purpose of this study is to find out if the Cable News Network (CNN) has an effect on media and business decision-makers in Egypt. The criteria used to define media and business decision-makers are those people in high level positions that are responsible for taking and executing decisions. Media decision-makers (MDMs) were defined as people in positions calling for decision-making in the media market, such as magazine and newspaper editors-in­chief, and news agency bureau chiefs in Egypt. Business decision-makers (BDMs) were defined as people in positions calling for decision-making in the business field, such as general managers, business owners, and directors of companies in Egypt. MDMs and BDMs were selected on an availability basis and included only those with access to CNN. They were then contacted to participate in intensive interviews conducted by the researcher. Theories and literature studied were used to formulate the main hypothesis that CNN does have an effect of MD Ms and BDMs in Egypt. CNN is a product of globalization and is an important source of global news and information among decision-makers and the elite in Egypt. Although Egypt has a strong print media system, it does not operate with the same freedom that foreign satellite broadcasting does. It was found that CNN is a major news source that both MDMs and BDMs tum to it for information. Although it was found that CNN is a preferred for breaking news and live reports, the results show that other foreign channels are used for in­depth analysis. Conclusions are that CNN does have an effect on the decision-making process of MD M's and BDM's in Egypt.

School

School of Humanities and Social Sciences

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

6-1-2002

Online Submission Date

1-1-2002

First Advisor

Hussein Amin

Committee Member 1

Hussein Amin

Committee Member 2

Hassam Rageb

Committee Member 3

Janet Key

Document Type

Thesis

Extent

100 leaves

Library of Congress Subject Heading 1

Mass media

Library of Congress Subject Heading 2

Business

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Call Number

Thesis 2002/11

Location

mmbk

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