Abstract

My topic is about the factors influencing the success of T.V presenters. The study is based on the viewers' opinions and views. The viewers are different in their gender, age, social class, and education. This study is the first about this topic not only in the American University in Cairo, but also in the Egyptian universities. The purpose of the study is related to the importance of the topic which is related to the importance of the T.V presenters' roles in television and in programs. From the literature review, it is clear that there is a need to study the T.V presenters according to the viewers. Concerning the methods and models, uses and gratification's theory is used because the reasons of using television and the needs that are satisfied by television are caused by the T.V presenters. Also, the source credibility model is used because credibility of the T.V presenters is studied through the four factors that are put by this model. The factors are trustworthiness, objectivity, professionalism, and dynamism. Concerning data gathering, the survey research method is used through personal interviews with 480 subjects. The subjects are randomly chosen in Cairo from different gender, age, social class, and education. It can be concluded that personal characteristics or T. V presenters are the most important factor that positively influence their success. Also, it is found that directing, production, decor, the time of the broadcasting of the program, the content, the benefit from the program, the agreement of the opinions and thoughts between the T. V presenters and the viewers, and the guests are factors that positively influence the success ofT.V presenters. It is discovered that the factors that influence the success of T.V presenters are different f om one specialty to another in T. V announcing and presenting. Also, it is concluded that the factors that influence the success of T.V presenters are different from one viewer to another according to their differences in r gender, age, social class, and education. But, it is found that high f equency appearance of T.V presen

School

School of Humanities and Social Sciences

Department

Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

6-1-2002

Online Submission Date

1-1-2002

First Advisor

Hussein Amin

Committee Member 1

Hussein Amin

Committee Member 2

Hassan Ragab

Committee Member 3

Naila Hamdy

Document Type

Thesis

Extent

271, 13 leaves

Library of Congress Subject Heading 1

Television programs

Library of Congress Subject Heading 2

Television programs

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Call Number

Thesis 2002/15

Location

mgfth

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Included in

Communication Commons

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