Social media continuation intention: a contrarian analysis
Author's Department
Management Department
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https://doi.org/10.1080/10696679.2020.1807366
Document Type
Research Article
Publication Title
Journal of Marketing Theory and Practice
Publication Date
1-1-2020
doi
10.1080/10696679.2020.1807366
Recommended Citation
APA Citation
Hussein, R.
Hassan, S.
&
Ashley, D.
(2020). Social media continuation intention: a contrarian analysis. Journal of Marketing Theory and Practice,
10.1080/10696679.2020.1807366
https://fount.aucegypt.edu/faculty_journal_articles/893
MLA Citation
Hussein, Rania S., et al.
"Social media continuation intention: a contrarian analysis." Journal of Marketing Theory and Practice, 2020,
https://fount.aucegypt.edu/faculty_journal_articles/893
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