Promoting Case-Based Learning in Business Higher Education in the Middle East and North Africa Region

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Management Department

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Management Department

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Research Article

Publication Title

Journal of Management Education

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The case method has made inroads as a pedagogical tool that can sharpen students’ analytical skills and better prepare them for the reality awaiting them professionally. Despite its deep-seated origins in the West, the case method remains underused in the Middle East and North Africa (MENA) region. The purpose of this study is to explore the main challenges that MENA business higher education institutions face in effecting case-based learning and the key initiatives that may help in addressing them. Building on our extensive experience with case studies production and teaching in the MENA context, and a pioneering exploratory research involving 40 instructors, students, and administrators from three leading business schools in Egypt, Morocco, and Tunisia, we shed new light on the skills and contextual challenges that MENA business higher education institutions encounter when implementing the case method. We also propose a framework that integrates a wide range of initiatives to promote case-based learning in MENA. At the heart of this framework is the “community building” effort advocated as a catalyst to support case writing, teaching, solving, and publishing, as well as the development of a culture conducive to an effective deployment of the case method in the specific MENA context.

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