Title

Managing brand portfolio in a crisis: The case of a pharmaceutical company in Egypt

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-4666-7393-9.ch011

Document Type

Research Article

Publication Title

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Publication Date

12-31-2014

doi

10.4018/978-1-4666-7393-9.ch011

First Page

254

Last Page

276

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