Title

Imaginary Futures: Liminoid Advertising and Consumer Identity.

Authors

Dina Hassan Bassiouni, The American University in Cairo (AUC)

Author's Department

Management Department

Find in your Library

https://www.tandfonline.com/doi/full/10.1080/13527266.2019.1694564

All Authors

Chris Hackley; Rungpaka Amy Hackley; Dina Hassan Bassiouni

Document Type

Research Article

Publication Title

Journal of Marketing Communications

Publication Date

11-26-2019

doi

https://doi.org/10.1080/13527266.2019.1694564

First Page

1

Last Page

15

Recommended Citation

APA Citation

Bassiouni, D. H. (2019). Imaginary Futures: Liminoid Advertising and Consumer Identity.. Journal of Marketing Communications, 1–15. https://doi.org/10.1080/13527266.2019.1694564
https://fount.aucegypt.edu/faculty_journal_articles/17

MLA Citation

Bassiouni, Dina Hassan "Imaginary Futures: Liminoid Advertising and Consumer Identity.." Journal of Marketing Communications, 2019, pp. 1–15.
https://fount.aucegypt.edu/faculty_journal_articles/17