Title
Imaginary Futures: Liminoid Advertising and Consumer Identity.
Author's Department
Management Department
Find in your Library
https://www.tandfonline.com/doi/full/10.1080/13527266.2019.1694564
Document Type
Research Article
Publication Title
Journal of Marketing Communications
Publication Date
11-26-2019
doi
https://doi.org/10.1080/13527266.2019.1694564
First Page
1
Last Page
15
Recommended Citation
APA Citation
Bassiouni, D. H.
(2019). Imaginary Futures: Liminoid Advertising and Consumer Identity.. Journal of Marketing Communications, 1–15.
https://doi.org/10.1080/13527266.2019.1694564
https://fount.aucegypt.edu/faculty_journal_articles/17
MLA Citation
Bassiouni, Dina Hassan
"Imaginary Futures: Liminoid Advertising and Consumer Identity.." Journal of Marketing Communications, 2019, pp. 1–15.
https://fount.aucegypt.edu/faculty_journal_articles/17