Exploring Business World in the Arab World

Exploring Business World in the Arab World

Department

El Khazendar Business Research and Case Center

Description

El-Khazindar Business Research and Case Center (KCC) partnered up with the Business Cases Institute of ESCA Ecole de Management in Morocco to deliver a casebook comprising of 10 case studies, five of the cases are from Egypt and the other five are from Morocco. This valuable collection of case studies is the result of a great collaboration between El-Khazindar Business Research and Case Center within the AUC’s School of Business and ESCA Ecole de Management in Casablanca. The ten case studies in this book provide Valuable data on reputable companies from Egypt and Morocco. The cases address key business issues such as market repositioning, supply chain, human resources, crisis management, business models and business sustainability. The distinctive case studies address totally different stages among the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international enlargement moreover as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

Publication Date

1-6-2014

Keywords

Egypt, Morocco, case study, management, market repositioning, supply chain, human resources, crisis management, business models, business sustainability

Exploring Business World in the Arab World

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