Marketing financial services and products in different cultural environments

Chapter Title

Marketing financial services and products in different cultural environments

Files

Department

Management Department

Description

[no abstract provided]

Publication Date

1-1-2017

Document Type

Book Chapter

Book Title

Risk and Contingency Management: Breakthroughs in Research and Practice

Editors

Information Resources Management Association (USA)

ISBN

9781522539339

Publisher

IGI Global

City

Hershey, PA

First Page

134

Last Page

160

Marketing financial services and products in different cultural environments

Share

COinS