Marketing financial services and products in different cultural environments
Files
Department
Management Department
Description
[no abstract provided]
Publication Date
1-1-2017
Document Type
Book Chapter
Book Title
Risk and Contingency Management: Breakthroughs in Research and Practice
Editors
Information Resources Management Association (USA)
ISBN
9781522539339
Publisher
IGI Global
City
Hershey, PA
First Page
134
Last Page
160
Recommended Citation
APA Citation
Mertzanis, C.
(2017).Marketing financial services and products in different cultural environments. IGI Global. , 134-160
https://fount.aucegypt.edu/faculty_book_chapters/94
MLA Citation
Mertzanis, Charilaos
Marketing financial services and products in different cultural environments. IGI Global, 2017.pp. 134-160
https://fount.aucegypt.edu/faculty_book_chapters/94