Towards the integration of diverse context into advertisement recommendation on mobile devices
Files
Department
Computer Science & Engineering Department
Abstract
[abstract not available]
Publication Date
7-19-2017
Document Type
Book Chapter
Book Title
2017 13th International Wireless Communications and Mobile Computing Conference, IWCMC 2017
ISBN
SCOPUS_ID:85027889702
Publisher
IEEE
City
Valencia, Spain
First Page
1734
Last Page
1739
Keywords
Advertisement Targeting, Advertising, Context Aware, Pervasive, Recommendation Engine
Recommended Citation
APA Citation
Youssef, Y.
&
Aly, S. G.
(2017). Towards the integration of diverse context into advertisement recommendation on mobile devices. 2017 13th International Wireless Communications and Mobile Computing Conference, IWCMC 2017 (pp. 1734-1739). IEEE.
MLA Citation
Youssef, Youssef, et al.
"Towards the integration of diverse context into advertisement recommendation on mobile devices." 2017 13th International Wireless Communications and Mobile Computing Conference, IWCMC 2017, IEEE, 2017. pp. 1734-1739