Olives: The Taste of Lebanon with a ‘Twist’
Files
Department
El Khazendar Business Research and Case Center
Description
Case setting is inside Olives, which despite its success in creating its brand name and capturing a significant number of customers, is facing challenges regarding its future expansion and financing alternatives. The case examines an example of a successful entrepreneur in Egypt and the key drivers to his/her success, the process through which he/she goes and the strategic decisions of timing and financing future expansion. The protagonist is Olives’ CEO Mr. Ayman Shaikhun, who has proven to be a successful entrepreneur that managed to grow and success in the unstable political and economic environment of Egypt. The case follows through the history of Olives and the owner, presenting the start-up and growth of Olives. It then moves on to outline the operations and financial standing of the business over the period of 2010-2014, where despite the Egyptian revolution and the instability of the country, the business managed to overcome the obstacles ahead of its sustainability.
Publication Date
2011
Document Type
Book Chapter
Book Title
Entrepreneurship in the Arab World: Ten Case Studies
ISBN
9789774167003
Publisher
The American University in Cairo Press
City
Cairo, Egypt
First Page
91
Last Page
104
Keywords
Lebanon, Olives, Entrepreneurship, food
Recommended Citation
APA Citation
Bassiouny, A.
&
El-Batrawy, M. K.
(2011).Olives: The Taste of Lebanon with a ‘Twist’. The American University in Cairo Press. , 91-104
https://fount.aucegypt.edu/faculty_book_chapters/1199
MLA Citation
Bassiouny, Aliaa, et al.
Olives: The Taste of Lebanon with a ‘Twist’. The American University in Cairo Press, 2011.pp. 91-104
https://fount.aucegypt.edu/faculty_book_chapters/1199