Olives: The Taste of Lebanon with a ‘Twist’

Olives: The Taste of Lebanon with a ‘Twist’

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Department

El Khazendar Business Research and Case Center

Abstract

Case setting is inside Olives, which despite its success in creating its brand name and capturing a significant number of customers, is facing challenges regarding its future expansion and financing alternatives. The case examines an example of a successful entrepreneur in Egypt and the key drivers to his/her success, the process through which he/she goes and the strategic decisions of timing and financing future expansion. The protagonist is Olives’ CEO Mr. Ayman Shaikhun, who has proven to be a successful entrepreneur that managed to grow and success in the unstable political and economic environment of Egypt. The case follows through the history of Olives and the owner, presenting the start-up and growth of Olives. It then moves on to outline the operations and financial standing of the business over the period of 2010-2014, where despite the Egyptian revolution and the instability of the country, the business managed to overcome the obstacles ahead of its sustainability.

Publication Date

2011

Document Type

Book Chapter

Book Title

Entrepreneurship in the Arab World: Ten Case Studies

ISBN

9789774167003

Publisher

The American University in Cairo Press

City

Cairo, Egypt

First Page

91

Last Page

104

Keywords

Lebanon, Olives, Entrepreneurship, food

Olives: The Taste of Lebanon with a ‘Twist’

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