Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study

Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study

Files

Department

El Khazendar Business Research and Case Center

Abstract

This case study presents a picture of a company in Egypt who, through difficult economic times, focused on adapting to market conditions and achieving growth through creative strategies. The entrepreneur, working under flexible conditions of a family business, utilized opportunities to reassess markets, test, and redevelop products and services based on perceived needs and desires. As more competitors attempt to enter the market, Baraka Group’s success will be contingent on the ability to constantly and creatively tackle gaps in the market.

Publication Date

2011

Document Type

Book Chapter

Book Title

Entrepreneurship in the Arab World: Ten Case Studies

ISBN

9789774167003

Publisher

The American University in Cairo Press

City

Cairo, Egypt

First Page

27

Last Page

38

Keywords

business model, innovation, Baraka Group

Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study

Share

COinS