Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study
Files
Department
El Khazendar Business Research and Case Center
Abstract
This case study presents a picture of a company in Egypt who, through difficult economic times, focused on adapting to market conditions and achieving growth through creative strategies. The entrepreneur, working under flexible conditions of a family business, utilized opportunities to reassess markets, test, and redevelop products and services based on perceived needs and desires. As more competitors attempt to enter the market, Baraka Group’s success will be contingent on the ability to constantly and creatively tackle gaps in the market.
Publication Date
2011
Document Type
Book Chapter
Book Title
Entrepreneurship in the Arab World: Ten Case Studies
ISBN
9789774167003
Publisher
The American University in Cairo Press
City
Cairo, Egypt
First Page
27
Last Page
38
Keywords
business model, innovation, Baraka Group
Recommended Citation
APA Citation
Ismail, A.
&
Johnson, B.
(2011).Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study. The American University in Cairo Press. , 27-38
https://fount.aucegypt.edu/faculty_book_chapters/1197
MLA Citation
Ismail, Ayman, et al.
Adaptation and Business Model Innovation in Times of Rapid Change: Baraka Group Case Study. The American University in Cairo Press, 2011.pp. 27-38
https://fount.aucegypt.edu/faculty_book_chapters/1197