Honda Power Products: Ensuring the Future of a Leading Brand in a Turbulent Market
El Khazendar Business Research and Case Center
The International Commercial and Industrial Investment Company, S.A.E (ICII) is a trading company specialized in high-end power products and construction equipment. Honda power products accounts for almost 25% percent of the company’s sales. Since the introduction of Chinese products into the Egyptian market, Honda sales have been increasing, however at a decreasing rate. ICII is facing a number of challenges related to Honda’s decreasing market share. The main challenges are configuring a marketing strategy to ensure its viability in a turbulent market and selecting growth alternative that ensures its sustainability in light of the changing market conditions.
Cases on Business and Management in the MENA Region: New Trends and Opportunities
Honda Power, Market, Egypt, marketing strategy
(2011).Honda Power Products: Ensuring the Future of a Leading Brand in a Turbulent Market. IGI Global. , 232-242
Honda Power Products: Ensuring the Future of a Leading Brand in a Turbulent Market. IGI Global, 2011.pp. 232-242