Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO
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Department
El Khazendar Business Research and Case Center
Abstract
Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO
Publication Date
2011
Document Type
Book Chapter
Book Title
Cases on Business and Management in the MENA Region: New Trends and Opportunities
ISBN
ISBN139781609605834
Publisher
IGI Global
City
Cairo, Egypt
First Page
218
Last Page
231
Keywords
Social Marketing, Egypt, Nahdet El Mahrousa, NGO
Recommended Citation
APA Citation
Tolba, A.
&
Ads, M.
(2011).Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO. IGI Global. , 218-231
https://fount.aucegypt.edu/faculty_book_chapters/1191
MLA Citation
Tolba, Ahmed, et al.
Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO. IGI Global, 2011.pp. 218-231
https://fount.aucegypt.edu/faculty_book_chapters/1191