Redesigning Identification System of Egypt’s Governorates

Student Status



The aim of this project is to create a representative unified identification system for the governorates of Egypt. The current identification system is unrepresentative and unified; the logos suffer from conceptual problems as well as graphical implementation problems. Therefore a new system had to be designed. Each governorate has been well researched in order to elicit its core elements and design a representative logo that would give it a discern identity and make people proud that they are part of it. The governorates have been divided into five main categories and were color coded accordingly. The main governorates have been represented in red, in reference to the color of the nation identity. The Agricultural governorates in green. Port governorates category is represented in dark blue color to symbolize the stability and professionalism of the importing and exporting issues. Coastal Red Sea governorates in light blue color in reference to sea and nature. While the Special Identity governorates in a golden shade of yellow to symbolize their uniqueness. The outer shape of the logos depicts the pyramid, which is the significant element of Egypt as it represents its identity and heritage.


Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail



Institutional Review Board (IRB) Approval

Not necessary for this item


This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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