In an effort to pay homage to one of Cairo’s jewels, this conceptual piece designed by Farida Eid is inspired by the old Egyptian identity found in El Moez Street.The main inspiration is derived from the Mamluks’ dynasty, focusing on The Qalawon complex. ZAHW portrays the beauty and delicateness of Islamic Architecture of the Mamluk’s Dynasty and aims to encourage accepting the beauty in each authentic identity that lays true harmony Footwear inevitably reveals a lot about the wearer identity. It has become uniquely embedded in the culture narrative, globally. However, heels, specifically, serve a common purpose across all cultures, symbolizing power, liberty, and status. Fusing the cultural aspect of Islamic patterns and the force of heels to bring back rich history, ZAHW came to life.
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Eid, Farida, "Zahw" (2018). Capstone and Graduation Projects. 106.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.