Description or Abstract
D-Card is a payback card that is to be introduced to the Egyptian market as step one then expand to cover the Middle East and North Africa. The business is a two-sided platform with customers on one side benefiting from discounts that are dynamic and attractive, and stores on the other side benefiting from bigger market shares and free marketing. The company will make revenue from a portion of the revenue stores make from the card holders in return for the marketing and exposure the stores will get from being part of the network.
Enterpreneurship, Discount Card, Referral Marketing
Atwa, Amin; Mohsen, Abdallah; Abdelnasser, Salma; and Mohamed, Madina, "Dcard, the Leading Payback Card!" (2012). Papers, Posters, and Presentations. 13.