In today's media, international broadcasting is a tool to communicate with a world wide audience. Most of the networks, especially those that are linked with their country's government, try to use their international channels to deliver national policy or want to convey certain important factors of their home culture to nations all over the world e.g. language.

The question of broadcast content is a very controversial issue. That is why in this thesis the researcher has focused on the content of the German TV network Deutsche Welle TV Arabia in order to analyze what kind topics the channel focuses on in the Middle East and if the channel is participating in the two-way-communication of cross-cultural understanding.

The researcher conducted a content analysis on DW-TV Arabia in order to study the topic choices of the broadcasts. In addition to that, she also carried out 4 in-depth interviews with media experts in Cairo.

The results of the content analysis have shown that DW-TV Arabia is not mainly focusing on broadcasting its programs in Arabic. Except for its hard news, which broadcast daily next to German and English also in Arabic, the majority of topics are serving the European interest.


School of Global Affairs and Public Policy


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

Spring 6-1-2008

Online Submission Date


First Advisor

Naila Hamdy

Committee Member 1

Hanzada Fikry

Committee Member 2

Shaheen Pasha

Document Type



vii, 135 leaves :

Library of Congress Subject Heading 1

Foreign language television programs

Library of Congress Subject Heading 2

Television programs


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Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Call Number

Thesis 2008/27